|Title||Andes Friends Recovery|
|Agency||Saatchi & Saatchi Argentina|
|Campaign||Andes Friend Recovery (AFR)|
|Date of First Broadcast/Publication|
|Business Sector||Beers, Ciders, Lagers|
|Story||How does it work?1. Your friends go to a bar and sit at the Andes Friend Recovery table.2. They ask for a password which is sent to you via an SMS, while you fulfil your boyfriend duties.3. Wherever you are you have to log in to the AFR page and use the webcam to map your face.4. Then you appear at the bar, via the Andes Friend Recovery robot.|
|Philosophy|| Following the huge success of the Andes “Teletransporter” in 2009, the No. 1 beer from the Andean region of Argentina has launched ANDES FRIEND RECOVERY (AFR).|
AFR is a cutting-edge robot with human features, which was installed in the main bars of Mendoza. The AFR enables men to be present at the bar with friends without neglecting their duties as boyfriends; because at the same time, they are with their girlfriends somewhere else.
The campaign was launched on traditional media; TV, OOH and Radio
|Result||The AFR was installed in the most important bars of the Mendoza, during October and November 2010. During that time, the website http://andesfriendrecovery.com received over 2 million visits, 5000 of which were "recovered" friends.|
|Media Type||Case Study|
|Account Manager||Patricia Abelenda|
|Advertising Manager||Eduardo Palacios|
|Director||Nico & Martin|
|Executive Producer||Caro Cordini|
|Director of Photography (DOP)||Leandro Filloy|
|Sound Design Company||Supercharango|
|Advertising Manager||Benjamin Mountford|
|Advertising Manager||Ricardo Fernandez|
|Account Manager||Jaime Vidal|
|Executive Creative Director||Maxi Itzkoff|
|Executive Creative Director||Mariano Serkin|
|Creative Director||Fernando Militerno|
|Creative Team||Charlie Lanús|
|Creative Team||Pedro Porcaro|
|Agency Producer||Adrian Aspani|
|Agency Producer||Camilo Rojas|
|Agency Producer||Patricio Martinez|
|AFRecovery Installation||Sake Integrated Company|
Hey, I’m Dan. Or Daniel. Never Danny. When I’m bored, I pass the...
Hermeti started his career at Mother London in 2007 as an intern....
Nick has been in advertising since 1984. He worked at BMP DDB for...
Brad Roseberry is an award-winning writer and Creative Director w...
Creative Producer, globe trotter, fruit Addict and everything in...
At W+K London, Tait will partner with ECD Tony Davidson to lead c...
I lead Zone's content & experiences offering. I bring people and...