|Title||What is Va Va Voom?|
|Campaign||Va Va Voom 2011|
|Date of First Broadcast/Publication|
|Story||The ad sees Rihanna and Dita Von Teese join Thierry Henry, the star of the original Renault Clio Va Va Voom ads.The commercial also features screen icons Audrey Hepburn and Marlon Brando and features music legend, David Bowie. The ad poses the question 'What is Va Va Voom?' at the opening night of a secret, underground, ultra cool, must-see exhibition. We move through it with the guests, who include Thierry Henry, and see a series of exhibits which show each celebrity and explore the subtleties of the indefinable quality of their Va Va Voom.'Is it more?' – asks the film, as we see Audrey Hepburn in Breakfast at Tiffany's, 'Is it less?' - Dita Von Teese performing burlesque, 'Does it smoulder?' - Marlon Brando in his cult film 'On the Waterfront', 'Does it burn brightly?' – we see a tattoo of David Bowie, 'Is there a Queen of it?' - Rihanna in a crowd of paparazzi surrounding her in the new S&M video.The final installation is a white Clio Renaultsport, the epitome of Va Va Voom, majestically suspended from the warehouse roof in a dramatic exhibition space. It is set to Ain't Nobody by Clare Maguire, mixed with Rihanna's new S&M single and extracts from David Bowie's Space Oddity.|
|Media Type||Television & Cinema|
|Post Production||Absolute Post|
|Post Production||Lisa Vaughan|
|Art Director||Poppy Willcox|
|Telecine||The Mill London|
|Lead Flame Artist||Jonathan Box|
|Lead Flame Artist||Phil Oldham|
|Editing Company||MPH Films|
|Production Company||Stink Shanghai|
|Creative Director||Tom Ewart|
|Creative Director||Adam Kean|
|Agency Producer||Colin Hickson|
|Account Planner||Mike Wade|
|Account Planner||Julian Earl|
|Business Director||Jason Cobbold|
|Account Director||Kelly Grindrod|
|Production Company Producer||Louise Gagen|
|Production Company Producer||Tim Kerrison|
|Sound||Grand Central Sound Studios|
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