Julian Earl
Account Planner at Publicis London
London, United Kingdom
TitleWhat is Va Va Voom?
Agency
Campaign Va Va Voom 2011
Advertiser Renault
Brand Renault
Date of First Broadcast/Publication
Business Sector Automotive
Story The ad sees Rihanna and Dita Von Teese join Thierry Henry, the star of the original Renault Clio Va Va Voom ads.The commercial also features screen icons Audrey Hepburn and Marlon Brando and features music legend, David Bowie. The ad poses the question 'What is Va Va Voom?' at the opening night of a secret, underground, ultra cool, must-see exhibition. We move through it with the guests, who include Thierry Henry, and see a series of exhibits which show each celebrity and explore the subtleties of the indefinable quality of their Va Va Voom.'Is it more?' – asks the film, as we see Audrey Hepburn in Breakfast at Tiffany's, 'Is it less?' - Dita Von Teese performing burlesque, 'Does it smoulder?' - Marlon Brando in his cult film 'On the Waterfront', 'Does it burn brightly?' – we see a tattoo of David Bowie, 'Is there a Queen of it?' - Rihanna in a crowd of paparazzi surrounding her in the new S&M video.The final installation is a white Clio Renaultsport, the epitome of Va Va Voom, majestically suspended from the warehouse roof in a dramatic exhibition space. It is set to Ain't Nobody by Clare Maguire, mixed with Rihanna's new S&M single and extracts from David Bowie's Space Oddity.
Media Type Television & Cinema
Post Production
Post Production
Art Director
Telecine
Telecine
Lead Flame Artist
Lead Flame Artist
Editing Company
Editing Company
Production Company
Creative Director
Creative Director
Copywriter
Editor
Producer
Agency Producer
Account Planner
Account Planner
Business Director
Account Director
Production Company Producer
Production Company Producer
Director
Editor
Sound

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