Title | Saving the Proposal |
Agency | BBR Saatchi & Saatchi |
Campaign | Saving the Wedding Proposal |
Advertiser | Strauss Group Inc. |
Brand | Elite Turkish Coffee |
Date of First Broadcast/Publication | 2015 / 12 |
Business Sector | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
Story | Elite Turkish coffee is one of the country's oldest and most loved coffee brands, but with a target audience slowly growing older and youngsters opting for preppy-er beverages (like Espressos, Lattes and tall Americanos) it was imperative the brand start communicating with this audience. So we looked at the younger Elite Turkish Coffee consumers and found a common trait between them: they're the good guys. The guys you can count on to help you no matter what. They're the guys that'll help you move out of your old apartment and schlep your stuff to the new one. That'll come rescue you at 2 AM when you get stuck on the freeway. The ones that'll throw you the most amazing bachelor party ever. And the ones that'll make sure that if your wedding proposal went south twice – it won't happen a third time! |
Media Type | Web Film |
Length | |
Yossi Lubaton | |
VP, Creative Director | Eran Nir |
Copywriter | Lior Shoham |
Copywriter | Liron Cohen |
Art Director | Carmel Gilan |
Digital Creative Director | Maayan Dar |
VP, Strategic Planning | Shai Nissenboim |
Planning Supervisor | Roni Arison |
Account Planner | Roie Gortler |
VP, Group Account Head | Idit Zukerman |
Account Supervisor | Reni Bracha |
Account Executive | Mor Aharon |
VP, Production & Content | Dorit Gvili |
Production | Bosmat Marmarely |
Social & Digital Director | Idan Kligerman |
Social Media Editor | Aviv Melamed |
Traffic | Ronit Doanis |
Post Production | BROADCAST |
Make-Up Artist | Liat Sheinin |
Director | Guy Michael |
Production Company | Jiminy Creative |