| Title | First to Greatness |
| Agency | BBH New York |
| Campaign | Greatness Awaits |
| Advertiser | Sony Corporation of America |
| Brand | Sony Playstation 4 |
| Posted | June 2014 |
| Business Sector | Video Games/Consoles |
| Media Type | Case Study |
| Length | |
| Director of Integrated Production | Vic Palumbo |
| Group Creative Director | Jason Elm |
| Chief Creative Officer | Mark Hunter |
| Creative Director | Paul Caiozzo |
| Copywriter | Paul Caiozzo |
| Senior Agency Producer | Dave Stephenson |