Stefan Tarr
Copywriter at (Beta)
London, United Kingdom
TitleTunnel 1
Agency
Campaign Tunnel
Advertiser Christchurch Women's Refuge
Brand Christchurch Women's Refuge
PostedFebruary 2011
Business Sector Anti-Domestic Violence, Sexual Abuse
Tagline The light at the end of this tunnel
Story Christchurch Women's Refuge needed a campaign to show how their safe houses are a way out of violence. HooperNagel solution? We created tunnels made out of quotes taken from actual domestic violent cases. Then we showed that Christchurch Women's Refuge are the light at the end of this tunnel (a way out).
Media Type Print
Creative Director
Art Director
Art Director
Copywriter
Typographer
Typographer

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