Aldi - "Fresh Prints (Film case)"

McCann Barcelona

McCann Barcelona Barcelona, Spain

Awards

6107

Brand: Aldi
Country: Spain

Advertiser: Aldi

Title	Fresh Prints (Film case)
Agency	McCann Barcelona
Campaign	Fresh Prints
Advertiser	Aldi
Brand	Aldi
Date of First Broadcast/Publication	2018 / 5
Business Sector	Department Stores, Supermarkets
Story	We published a series of pages in real time, something that was only possible with digital media. How? We coordinated this action with a couple of newspapers to get the freshest news at 9:00pm. We printed this and used it to wrap our fresh products, we took a picture, made our ad and sent it to presses before 11:00pm, when they get started. Accomplished: Our fresh product launched right next to the news that it was wrapped with, and we proved that printed press its more alive than it ever was.
Media Type	Newspaper
Length	115 seconds
Media Agency	Havas Barcelona
Executive Creative Director	Jon Lavin
Executive Creative Director	Raquel Martínez
Executive Creative Director	maite carrillo
Creative Director	Fernando Cerezo
Creative Director	Jaume Rufach
Creative Director	Eduard Cubel
Art Director	Fernando Cerezo
Art Director	Max Gener
Copywriter	Monica Moro
Copywriter	Jon Lavin
Account Management	Eva Soler
Account Management	Kelya Rodríguez
Production Company	CRAFT
Director of Photography (DOP)	Pere Pascual
Agency Producer	Sara Cuadrado
Agency Producer	Raquel Aguinaga
Chief Creative Officer	Monica Moro
General Creative Director	Marta Lluciá
President of Creative Leadership Europe	Adrian Botan
Chief Creative Officer	MÃ³nica Moro
General Creative Director	Marta LLuciÃ
Executive Creative Directors	Raquel MartÃnez, Jon Lavin, Maite Carrillo
Creative Directors	Fernando Cerezo, Jaume Rufach, Eduard Cubel
copywriters	MÃ³nica Moro, Jon Lavin
Art directors	Fernando Cerezo, Max Gener
Account Team	Eva Soler, Keyla Rodriguez
Audiovisual Production	Raquel Aguinaga
Graphic Production	Sara Cuadrado
Photographer	Pere Pascual
President of Creative Leadership Europe	Adrian Botan
Entrant Company	McCANN BARCELONA
Idea Creation	McCANN MADRID
Production	CRAFT
Production	McCANN BARCELONA
Media Placement	HAVAS MEDIA
Additional Company	McCANN BARCELONA