Jane Sutton
Advertising Manager at Warburtons Limited
London, United Kingdom
TitleCelebration
Agency
Campaign Celebration
Advertiser Warburton's
Brand Warburtons
Date of First Broadcast/Publication 2011 / 3
Business Sector Biscuits, Bread, Crispbread
Tagline We care because our name's on it.
Story The TV campaign shows an ordinary working day at the Warburton's factory. Yet, when the 1 million loaf comes to the end of the factory conveyor belt the family of employees burst into a roar of celebration with laughter, music, balloons and hugging...only to find that when everyone regains their composure and the 1 millionth and one load is made the same excitement is triggered, exuding the depth of passion and care that goes behind each loaf.
Philosophy
The epic 60” TV and cinema campaign shows an ordinary working day at the Warburton’s factory.  Yet, when the 1 millionth loaf comes to the end of the factory conveyor belt the family of employees burst into a roar of celebration with laughter, music, balloons and hugging… only to find that when everyone regains their composure and the 1 millionth and one loaf is made the same excitement is triggered, exuding the depth of passion and care that goes behind each loaf.  The film ends with the new campaign line “Warburtons. We care because our name’s on it” showcasing that it is the people behind the bread that guarantee its quality.  
Media Type Television
Production Company
Audio Post Production
Account Manager
Account Planner
Account Planner
Account Planner
Art Director
Copywriter
Creative Director
Advertising Manager
Advertising Manager
Advertising Manager
Business Director
Agency Producer
Director
Editor
Editing Company
Post Production
Post Production

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