| Title | Harness |
| Agency | Selmore |
| Campaign | Guide Dog Harness |
| Advertiser | Royal Dutch Guide Dog Foundation |
| Brand | Royal Dutch Guide Dog Foundation |
| Date of First Broadcast/Publication | 2010 / 12 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Tagline | Please support the Guide Dog Foundation by donating 3 euros |
| Problem | <!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 9]><xml> Normal 0 21 false false false FR X-NONE X-NONE </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tableau Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Cambria","serif"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} </style> In this new commercial for the Royal Dutch Guide Dog Foundation, we see a variety of dogs wearing the most fancy and expensive fashion items. They parade along the street as if it’s a catwalk. However, one accessory is clearly out of place, both in style and in price. |
| Media Type | Television & Cinema |
| Creative Director | Jakko Achterberg |
| Creative Director | Niels Westra |
| Art Director | Shanta Schreuder |
| Copywriter | Karin Heinen |
| Executive Agency Producer | Patrick Nelemans |
| Production Company | Caviar |
| Post Production | Condor |