|Title||Like my addiction 2|
|Brief||Who is Louise Delage? The stylish 25-year old became an Instagram star with over 12K followers and 50K likes in just a couple of months, thanks to her glamorous lifestyle. But then came the big reveal: Louise Delage is an alcoholic. Agency BETC and production company Francine Framboise created the Instagram account for the organization Addict Aide. Look closely, and you'll see a drink in almost every image. The aim was to raise awareness among young people of how easy it is to miss the addiction of someone close. Would you be able to spot the early signs of addiction on social media? Louise Delage suggests not. The fictional instagram personality made headlines when thousands of followers found out the truth behind AdictAge’s social media bluff. At first glance, Louise lives the good life: a beautiful woman, traveling, partying, cruising around on yachts. But as the scenery changed with each post, none of her followers caught on to the one constant: alcohol. The fictional Instagram personality Louise Delage made headlines when thousands of followers found out the truth behind AdictAge’s social media bluff. At first glance, Louise lives the good life, but as the scenery changed with each post, none of her followers caught on to the one constant: alcohol|
|Campaign||Like my addiction|
|Date of First Broadcast/Publication|
|Business Sector||Charities, Foundations, Volunteers|
|Story||Who is Louise Delage? The reveal of the truth behind the chic Parisian broke the internet in France yesterday. The life-loving, stylish 25-year old became an instagram star over the summer with over 12K followers and 50K likes in just a couple of months with her photos of travels, parties, boats and dinners. The comments on her photos were full of praise of how the outgoing girl seemed to enjoy her life to the full. It’s only looking at her photos in hindsight, that we realize that they all have something in common – the presence of alcohol, more or less evident. Louise Delage is a young alcoholic. Agency BETC and production company Francine Framboise created the instagram account for the organization Addict Aide. Theaim was to raise awareness among young people of how easy it is to miss the addiction of someone close.|
|Media Type||Case Study|
|Account Manager||Catherine EMPRIN|
|Account Manager||Isabelle Picot|
|Executive Creative Director||Stéphane Xiberras|
|Art Director||Rayhaan Khodabux|
|Traffic Director||Marie-Caroline Pupin|
|TV Production||Christine Lefers|
|Production Company||Francine Framboise|
|Production Company Producer||Stéphanie Huguenin|
|Sound Production||GUM – Green United Music|
|Agency Producer||Christine Lefers|
|Activation Strategy||Julien Leveque|
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