| Title | World Cleanup Day 2018 |
| Agency | Zavod BBDO OÜ |
| Campaign | World Cleanup Day 2018 |
| Advertiser | Let’s Do It Foundation |
| Brand | Let’s Do It Foundation |
| Date of First Broadcast/Publication | 2018 |
| Business Sector | Charities, Foundations, Volunteers |
| Philosophy | First time in a human history people from all over gathered to clean up the planet in one single day. World Cleanup Day became the biggest single peaceful civic action in human history, as 17,8 million people from 157 countries attended in that event, picked up trash and helped to drive a conversation about our consuming habits. World Cleanup Day has already become an annual event. In 2019 number of participants was estimated already over 22 million (+20% vs 2018). |
| Media Type | Public Relations |
| Length | |
| Creative Director | Silvar Laasik |
| Art Director | Peeter Pullerits |
| Designer | Becca Melhuish |
| Designer | Mohammad Almutawa |
| Agency Producer | Lauri Kepler |
| Agency Producer | Stella Täht |
| Chief Executive Officer (CEO) | Tauno Loodus |
| Head of Project Management | Eva Truuverk |
| Marketing Director | Erik Sakkov |
| Head of Communication | Tiina Urm |
| Head of Broadcast Production | Mart Normet |
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