Sam Saunders

Sam Saunders

CCO/Writer + Creative Consultant, CCO at Cangria, speaker@Cannes '15+'16+'17, Co-Founder Hopeland (Charity), Entrepreneur
New York, United States


Started career as actor in Sydney. Performed Shakespeare. Some acclaim. Rewarded with roles in soaps and commercials.

Wasted four years on marketing degree. Kept acting. Started coaching tennis. Managed rock band. All abysmally.

Escaped to London to be Eastenders’ next heartthrob. Failed. Started modeling instead. Became Storm Model’s least successful model – ever.

Desperate for money and creative outlet. Crafted fantastical CV that won job in finance. Excelled, travelled extensively.

Loved creative writing portion of that experiment. Got job as reporter. Started private investigation business. Excelled again. Success. Kept acting on the side, still not-very-good-at-it.

Advertising then a-called.

Cut teeth at URSA. More cutting with copy legend John Bevins. M&C Saatchi for four years. Hall-of-Famer Tracy Wong at his LA office. Legends Tim Gillingham and Bob Brihn’s CD in frigid Minneapolis. Icon Marty Cooke at SS+K in NYC. Replaced Marty as ECD when he left.

Started own agency. Won Nickelodeon. Won Tommy John. Won Nightowl Canning. Won Hugh & Deb Jackman. Won The Chia Co. Won NFL + P&G. Lost one or two, too.

Merged agency with strategic partner to form strategy, consulting and creation supercell, Partners & Partners. Clients include Sonos, Estee Lauder, YSL, Lufthansa, Food Network, Raw Story, Proximity Insight, Viktor & Rolf, Hopeland, Mcintosh and

Sold agency to private equity. Smiled.

Written TV. Created print. Crafted experiences. Digital. Guerilla. Invented products. Games. All rather well.

Judged One Show twice, spoken at Cannes three times, consulted creatively to Apple.

Live in West Village, NYC. Beautiful wife. Fluffy rescue dog.

That’s pretty much it.


Chief Creation Officer
New York, United States
January 2017 - Present (1 year)
CCO / Writer
Sam Saunders Creative, Inc
October 2015 - Present (2 years 3 months)
Big idea creation, executing off that big idea. Leading various talent from my extensive network to fulfill all creative needs.
Executive Creative Director / Writer / Freelance
Sam Saunders Creative
April 2015 - Present (2 years 9 months)
Currently @ Apple until August 2015. Available for freelance globally. Email me at or call 310 383 1627.
Co-Founder / Chief Creation Officer
Nightowl Canning
April 2012 - Present (5 years 9 months)
Co-founder of Cangria, a canned sangria that is now available nationwide. I manage and execute all social, BTL and ATL creative with my team.
Creative Consultant
New York, United States
January 2012 - October 2016 (4 years 9 months)
I work closely with brand planning, account leads, digital strategists and design to develop creative campaigns across all platforms for category-leading consumer product brands.
Chief Creation Officer
April 2015 - August 2016 (1 year 4 months)
I'm in charge of all things creative and supported by a large global team of incredible talent who all want to use their incredible powers for good.
Creative Consultant
May 2015 - August 2015 (3 months)
Was called in to help on a number of integrated campaign projects that I'm legally unable to talk about.
Chief Creation Officer + Founding Partner
New York, United States
May 2013 - April 2015 (1 year 11 months)
Founded and built the agency from the ground up. In less than two years had 10 full-time employees and over $1M in billings. Sold the company to pursue other entrepreneurial and philanthropic endeavors.

Partners & Partners is a creative, innovation and consulting supercell. Clients include McIntosh Audio, YSL, Pepsi, Viktor & Rolf, Sonus faber, Commonwealth Bank of Australia (U.S.), Wadia, Audio Research, Crescent Communities, Proximity Insight, Hopeland, Sumiko and Betfair.
Chief Creation Officer + Founder
Young Discoverers Club
February 2012 - August 2013 (1 year 6 months)
We help maximize all your opportunities through creations of all kinds, across all platforms. Folded company into Partners & Partners.
Visiting Professor of Advertising
October 2012 - April 2013 (6 months)
I created an advertising class focussing on PSAs with a live client, We produced two 60 second PSAs as well as other viral films.
Freelance CD/Writer
Sam Saunders Creative
June 2011 - May 2012 (11 months)
Freelancing, available for assignments nationwide and globally. Email, call me on 310 383 1627, or through LinkedIn.

Acting Executive Creative Director
New York, United States
August 2010 - June 2011 (10 months)
Vice President/Creative Director
New York, United States
May 2010 - August 2010 (3 months)
Creative Director
New York, United States
March 2008 - July 2010 (2 years 4 months)
Senior Writer
Culver City, United States
November 2006 - November 2006 ()
Sydney, Australia
May 2003 - October 2006 (3 years 5 months)
June 2002 - January 2003 (7 months)
Junior Copywriter
Balmain, Australia
January 2002 - June 2002 (5 months)


B.Bus Marketing, Advertising Strategy

University of Technology, Sydney
1992 - 1995 (3 years)

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