| Title | Who killed Deon |
| Agency | AMV BBDO |
| Campaign | Who killed Deon? |
| Advertiser | The Metropolitan Police Service |
| Brand | Anti Knife Crime |
| Date of First Broadcast/Publication | 2010 / 10 |
| Business Sector | Anti-Domestic Violence, Sexual Abuse |
| Tagline | Search Who Killed Deon? |
| Philosophy | We needed to raise awareness of this law and its implications. Our interactive campaign opens depicting a party where murder is committed. The viewer is then asked 'Who killed Deon?' and can watch the individual journey of each of our 6 key protagonists and discover who was guilty of the murder |
| Problem | We were briefed with creating a campaign educating 12-15 yr olds about the law of Joint Enterprise. This law means you don’t need to strike the deadly blow or even be at the scene to be convicted of murder. |
| Media Type | Television & Cinema |
| Creative Team | Aidan McClure |
| Creative Team | Laurent Simon |
| Production Company | Mad Cow |
| Director | Simon Ellis |
| Producer | Jonas Blanchard |
| Executive Producer | Pete Chambers |
| Editor | Matt Swanpoel |
| Post Production | Luke Coulson |
| Sound | Ben Gulvin |
| Music | Sam Ashwell |