| Title | Melody Gardot |
| Agency |
Publicis Conseil
|
| Campaign |
Renault quality that you can hear
|
| Advertiser |
Renault
|
| Brand |
Renault
|
| Date of First Broadcast/Publication |
2011 / 2
|
| Product |
PMU
|
| Business Sector | Cars
|
| Tagline | Drive the change |
| Story | Melody Gardot is the centrepiece of an exciting European campaign encompassing TV appearances, the press, a digital feature and, for the ultimate fanfare, the ‘Live Orchestra’ event, with a private concert by the singer. |
| Problem | Since 2008 Renault has been working with Bose® to offer its customers the joys of exquisite sound in Renault cars. Keen to move this partnership forward, Renault is launching the limited Bose® Edition series in the Megane, Laguna, Scenic and Koleos ranges.Designed and developed specifically for the interior of each model, the Bose® sound systems produce a natural, authentic sound so you can appreciate every musical nuance and enjoy a level of sound quality as close to a live performance as you can imagine, both in the front and the back of the vehicle. |
| Media Type |
Television
|
| Market | Austria, France, Germany, Portugal, Slovenia, Spain |
| Production Company |
Intersection
|
| Account Director |
David Dechaume
|
| Sound Producer |
Boris Marcus
|
| Sound Producer |
Laurent Favard
|
| Producer |
Amy Appleton
|
| Advertising Manager |
Pascal Drai
|
| Production Company |
Pierre Marcus
|
| Production Company |
Timothé Rosenberg
|
| Director |
Chris Palmer
|
| Account Director |
Eleonore Mabille
|
| Copywriter |
Marc Rosier
|
| Art Director |
Jean Marc Tramoni
|