Andreas Mengele
Strategist at HeimatTBWA\
Berlin, Germany
TitleMade of Defeat – A Photographic Tale. 1
BriefIn 2013 one of Germany’s oldest democratic parties had so few votes that it was forced to leave parliament. Five years later it was back, with an all-new approach triggered by their defeat. “Made of Defeat": a photographic tale that disrupted the whole culture of political advertising. No smiling faces. No Photoshop. No success stories. Just the unfiltered truth. On election day the Free Democratic Party was returned to parliament. A victory made of defeat.
Agency
Campaign Free Democrats Made of Defeat – A Photographic Tale.
Advertiser Free Democratic Party
Brand Free Democratic Party
PostedNovember 2018
Business Sector Government & Other Authorities
Story Democracy is threatened. In 2013 one of Germany’s oldest democratic parties had to leave the parliament. Five years later they were back. With an all new thinking triggered by their defeat. “Made of defeat” A photographic tale that disrupted the whole culture of political advertising. No smiling faces. No Photoshop. No success stories. Just the unfiltered truth. A documentary showing the hard way back. The rethinking. The vulnerability. The inner fights. “Made of defeat” changed the whole culture of political advertising. Some media even discussed every single picture of the film. On election day the Free Democratic Party returned to the parliament. With more than twice the result compared to 2013.A victory – made of defeat.
Media Type Print
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Photographer
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Chief Creative Officer
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Social Media Manager

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