Andreas Mengele
Strategist at HeimatTBWA\
Berlin, Germany
TitleShare Share your Buy
Brief12% of the world’s population suffer from hunger. How can we transform our daily shopping routine into fully transparent help?We invented SHARE, a social brand based on the 1+1 principle: With every purchase of a SHARE product you donate a portion of food, soap or one day of water to a person in need. A unique code on every product lets you track your donation. The help is certified by the United Nations. SHARE was the biggest launch of a social brand in Germany and sold more than 1 Mio. products in the first 4 weeks.
Agency
Campaign Share Share your Buy
Advertiser Share Foods GmbH
Brand Share Foods Water, Musli Bars, Soap
PostedNovember 2018
Business Sector Food
Story Share offers products that satisfy our basic needs: Food, Water, Hygiene.
Media Type Case Study
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