Myles  Lord
Managing Creative Director / MD / GF at DDB Berlin
Berlin, Germany
TitleCheck it before it's removed - Naked Breasts on Facebook Against Breast Cancer
Agency
Campaign Check It Before It's Removed: Naked Breasts On Facebook Against Breast Cancer.
Advertiser Pink Ribbon Inc.
Brand Pink Ribbon Germany
Date of First Broadcast/Publication
Business Sector Public Safety, Health & Hygiene
Story Facebook and Instagram have a policy of removing pictures of women’s bare breasts. On International Women’s Day, Pink Ribbon Deutschland used this act of censorship to remind women to test regularly for breast cancer. It asked 17 women to post pictures of themselves with one breast bared. The shots were accompanied by the caption: “Check it before it’s removed.” Supporters rushed to share these images before they were censored. One by one, the breast were removed from social media – but by then, mainstream media had picked up on the story.
Media Type Case Study
Length
Creative Director
Creative Director
Creative Director
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Copywriter
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Art Director
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Photographer
Account Planner
Illustrator
Social Media Manager
Art Buyer
Client Services Director
Account Manager
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Account Manager

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