Nathalie LeVincent
Agency Producer at Publicis Conseil
Paris, France
TitlePaper
Title (original language)Rédaction
Agency
Campaign The Paper
Advertiser Renault
Brand Renault
Date of First Broadcast/Publication
Product Kangoo
Product (original language) Kangoo
Business Sector Midsize Cars
Tagline And you, what are you up to next weekend?
Tagline (original language) Et vous, vous faites quoi le week-end prochain?
Story The new campaign describes the Kangoo as a vehicle suitable for families who are full of activities and are ready to go. Using the saying "And you, what are you up to next weekend ?". This campaign illustrates in a funny way the overactivity of the family through an impressive paper a child hands to his teacher.
Story (original language) La nouvelle campagne positionne le modèle comme le véhicule adapté aux familles qui débordent d'activités, et qui sont prêtes à partir. Signée "Et vous, vous faites quoi le week-end prochain ?", cette campagne illustre de façon drôle et décalée cette suractivité familiale à travers une étonnante rédaction qu'un enfant remet à sa maîtresse.
Media Type Television
Market France, Spain
Soundtrack Surfin USA
Art Director
Advertising Manager
Agency Producer
Agency Producer
Director of Photography (DOP)
Account Manager
Account Manager
Account Manager
Account Manager
Advertising Manager
Advertising Manager
Advertising Manager
Copywriter
Chief Creative Officer
Art Buyer
Art Buyer
Art Buyer
Retouch Eye Dream
Photographer
TV Production
TV Production
Director
House of Production Donna

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