| Title | TV Chefs |
| Agency | Y&R Praha |
| Campaign | Hard to Digest Facts |
| Advertiser | Danone |
| Brand | Activia |
| Posted | December 2011 |
| Business Sector | Yogurt |
| Tagline | Some things are hard to digest. That's why we recommend Activia everyday |
| Media Type | |
| Creative Director | Jitka Bret Srbova |
| Copywriter | Jitka Bret Srbova |
| Executive Creative Director | Jaime Mandelbaum |
| Art Director | Jaime Mandelbaum |
| Art Director | Marco "Eddie" Antonio do Nascimento |
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