Dominik is an expert for qualitative user insights, communication, channel and creative strategy development.
Prior to Atmosphere, Dominik helped clients uncover and leverage the opportunities of user-centered digital strategies as VP Digital Planning at SS+K and before as Director of Strategy at AKQA, working with clients such as Porsche, Delta Airlines, NY Jets and Coca-Cola.
He also ran his own ethnographic consulting company, uncovering international consumer trends and helping Fortune 500 companies apply insights in their product and marketing strategy.
In addition to his work in the online agency industry, Dominik recently launched the next generation online product advice network groopi.es and is working on making it the next epinions.com.
Dominik has a passion for combining great brands with disruptive technologies to create new business opportunities and inspired users.
Dominik hails from Munich, Germany, where he also worked in the interactive space, helping guide the early beginnings of internet strategy for clients such as Audi and HypoVereinsbank.