|Agency||Pereira & O'Dell|
|Date of First Broadcast/Publication|
|Business Sector||Toys & Games|
|Tagline||Bringing Letters and People Together|
|Story|| Meet the personalities behind the Scrabble tiles in these global brand television spots. The spots aired in France, Latin America, Spain Germany and Mexico and feature Scrabble characters “P”, “Q” and “Blank” who struggle with their worth as part of words. In one spot a Lonely Q (worth a whopping 10 points) tries to find letters he can be next to, while in another spot, the universal Blank is a self proclaimed man of the world with infinite possibilities.|
This quirky campaign assigns personality characteristics to Scrabble tiles which is a new twist in how we have marketed the game previously. So the next time you say your Scrabble tiles are useless, think about how that makes them feel.
|Executive Creative Director||Jaime Robinson|
|Creative Director||Arício Fortes|
|Creative Director||Paulo Coelho|
|Art Director||Keli Linehan|
|Agency Producer||Jeff Ferro|
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