| Story | Lebanon’s history since independence has been marked by many alternating periods of stability and turmoil, both political and natural. The Lebanese Army has lived by its motto of Honor, Sacrifice and Loyalty through thick and thin of what the country has been through. To commemorate its 75th anniversary, the Lebanese Army wanted to remind people that it is always up to the most difficult missions, committed to serving, protecting and caring for Lebanon and its great people.We decided to transform the army’s camouflage pattern from a symbol of war to that of peace and love. Introducing ‘The Peace Camo’: A new camouflage that showcases messages of peace, unity and love through patterns inspired from real-life moments of Lebanese people and army solidarity. We created new camouflage patterns with illustrations of people embracing, kids playing, couple holding hands and generations coming together. With PeaceCamo, we repurposed the camouflage’s objective to tell the people that the army exists to protect and serve them. We made a symbol of war into an icon of peace while still serving its purpose of camouflaging. An interdisciplinary team of textile engineers, graphic designers, illustrators, tailors and army uniform producers came together to combine the fabric and pattern and bring the PeaceCamo uniforms to life. |