Samer Lahoud

Samer Lahoud

Head of Creative Strategy, MENA at Snap Inc.
Dubai, United Arab Emirates

About me

Today's disruption is not a challenge, it is a golden age for creativity and innovation.
By thinking like entrepreneurs, we can make the most of our connected world.

My passion for ideas helped me partner with clients to find solutions to strengthen their brands. I strive to give brands a genuine human purpose with campaigns like Growing Bigger Hearts, Be Heard, Open Your Heart, Stand For Good, Digital Nation Africa, and Just Add Love created for clients as diverse as Kinder, du, IBM, and Nutella.

During my 20 years of experience, I sharpened my skills while working on brands from industries like telecoms, luxury, banking, hospitality, travel, tourism, FMCG, automotive, broadcast, governmental, and technology in Beirut, Paris, Muscat, Doha, Dubai, and Riyadh.

Leading campaigns from planning to execution expanded my expertise beyond creative direction into other areas of brand communications; including defining business problems, setting strategies, finding insights, and delivering integrated campaigns.

My work has been consistently recognized in creative and effectiveness award shows.

When not working, I like reading, traveling, and taking pictures.

Sector Experience

Positions

Head of Creative Strategy, MENA
Snap Inc.
United Arab Emirates
February 2024 - Present (1 month)
Creative Studio Director
Saudi Tourism Authority
Saudi Arabia
August 2021 - February 2024 (2 years 6 months)
Creative Director
Havas Worldwide Middle East
Dubai, United Arab Emirates
September 2015 - January 2018 (2 years 4 months)
Creative Director
Doha, Qatar
May 2013 - September 2015 (2 years 4 months)
Creative Director
TBWA / Zeenah
Oman
January 2012 - May 2014 (2 years 4 months)

Other professional activities

PHNX 2022

Awards Jury Member

PHNX 2024

Awards Jury Member

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