| Title | Roll Up Your Sleeves |
| Agency | BBDO New York |
| Campaign | Roll Up Your Sleeves |
| Advertiser | AT&T Inc. |
| Brand | AT&T |
| Date of First Broadcast/Publication | 2019 / 4 |
| Business Sector | Telecommunications Services |
| Story | The ad – which features AT&T's own employees -- is striking and will shine a light on how these two groups – employees and local grassroots organizations – share a common belief in a great cause to create change in Chicago and how it’ll be a beacon for the 19 cities we’ll be scaling to this year. Roll Up Your Sleeves empowers all kinds of believers from AT&T employees to local community members to put their belief into action and create what they want their neighborhoods to become. In a nutshell the spot personifies how the new AT&T Believe campaign transforms the passion of our employees into actionable programs that help ignite and revitalize the communities where we live and work. Through communication and philanthropy, we weave ourselves into the fabric of these neighborhoods, because we don’t just live and work in these communities, we believe in them. |
| Media Type | Television |
| Length | |
| Soundtrack | “Nobody Knows” by TL Barrett and the Youth for Christ Choir |
| More Information | https://about.att.com/pages/believes |
| Worldwide Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Chief Creative Officer | Andrés Ordóñez |
| Group Executive Creative Director | Matt MacDonald |
| Executive Creative Director | Vince Cook |
| Creative Director | Dan McCormack |
| Creative Director | Jon Leachman |
| Creative Director | Cinzia Crociani |
| Creative Director | Fernando Passos |
| Associate Creative Director | Brynna Aylward |
| Associate Creative Director | Dane Canada |
| Copywriter | Angela Williams |
| Art Director | Allie Salzman |
| Director of Integrated Production | David Rolfe |
| Group Executive Producer | Julie Collins |
| Executive Producer | Melissa Tifrere |
| Producer | Michael Ritchie |
| Senior Account Director | Kathryn Brown |
| Account Director | Katie Hollenkamp |
| Account Manager | Katelyn Burns |
| Account Manager | Caroline Main |
| Chief Strategy Officer | Crystal Rix |
| Head of Integrated Strategy | Thomas Han |
| Strategy Director | Ben Bass |
| Project Manager | Currey Dorris |
| Production Company | Little Minx |
| Director | Malik Sayeed |
| Line Producer | Mark Hwang |
| Executive Producer | Helen Hollien |
| Founder | Rhea Scott |
| Editing Company | Rock Paper Scissors NY |
| Editor | Carlos Arias |
| Assistant Editor | Ashley Tantillo |
| Editorial Company Executive Producer | Eve Kornblum |
| Editorial Producer | Julianne Cort |
| Post-production Producer | Barbara Kontarovich |
| VFX / Finishing | Company 3 |
| Colorist | Tom Poole |
| Color Producer | Alexandra Lubrano |
| Color Assist | Jenny Montgomery |
| Audio Post Production | Post Human |
| Sound Producer | Justine Cortale |
| Sound Producer | Patrick Sullivan |
| Sound Engineer | Mike Marinelli |
| Cinematography | Kirby Griffin |
| BTS | Tom Ciciura |
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