Croix Rouge Française - "National Days"

BABEL

BABEL Paris, France

1535

Title	National Days
Title (original language)	L'immeuble (en)
Agency	BABEL
Campaign	National Days
Advertiser	Red Cross
Brand	Croix Rouge Française
Date of First Broadcast/Publication	2021 / 5
Business Sector	Human Rights
Tagline	We act everywhere in the world. As below your window.
Story	The National Days is a week of collection organized everywhere in France at the same time, by the local units of the French Red Cross. As it represents 30% of the annual budget of every unit, it was very important to remind the meaning of these days. If the Red Cross is famous for its national and international actions, intervening in global crisis', local actions are less known. With this campaign, we had to make it clear that when you give in your neighborhood, you help people in the neighborhood.
Media Type	Digital
Length	30 seconds
Production	Badass
Sound Production	OCTOPUS PRODUCTIONS
Creative Director	Jean-Laurent Py
Art Director	Sebastien Lafaye
Copywriter	Charles-Henry Joyaut
Direction	Original Kids
Head of TV	Jeanne Halfon
Director of Photography (DOP)	Patrick Duroux
TV Production	Oriana Berzig