Matthew Lancod
Creative Director at Karmarama
London, United Kingdom
Campaign Reborn
Advertiser Beagle Street
Brand Beagle Street Life Insurance
Date of First Broadcast/Publication
Business Sector Insurance
Philosophy The Corner, London has created the ‘Life Insurance. Reborn’ campaign for this new brand positioning. To incorporate Beagle Street’s new simple, friendly and affordable insurance The Corner London has created 30s TVC, digital advertising, new brand logo, visual language and website designs for the new brand positioning. 
The campaign is set to educate younger generations as The Corner’s research finds that less than 50% of people in the UK have life insurance cover, and 96% of those that do have cover do not understand exactly what they are covered for. From researching the right plan through to understanding the contract, it can be confusing and complicated for the first-time user. 
Problem Beagle Street exists to make life insurance more accessible for people who want cover, but find traditional companies confusing, intimidating and expensive. 
Media Type Television
Advertising Manager
Creative Director
Art Director
Account Planner
Account Planner
Business Director
Account Director
Agency Producer
Media Agency MEC
Production Company
Production Company Producer
Editor Stitch
Post Production
Post Production Finish
Advertising Manager
Business Director
Account Director
Audio Post Production
Audio Post Production 750MPH

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