| Title | Creation of a new brand identity 2 |
| Agency | Oniria\TBWA |
| Campaign | Pop Legends |
| Advertiser | Mitoys |
| Brand | Mitoys |
| Posted | June 2019 |
| Business Sector | Charities, Foundations, Volunteers |
| Story | Mitoys is a cultural startup that wants to connect the new generation through design and technology with paraguayan culture. With Mitoys, we recreate the mystical stories about the paraguayan myths. Indigenous art was our inspiration to create the identity of the project. We designed the stories of guarani myths with the Mby’a Guarani Community from the Paraguayan Chaco. The process was 100% handmade. We simply used paper and black ballpoint pen to create the artistic work and typographies. |
| Media Type | Billboard |
| Chief Creative Officer | Camilo Guanes |
| Executive Director | Daniel Achaval |
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