Camilo Guanes
Executive Creative Director at Oniria\TBWA
Asunción, Paraguay
TitleRemembrance Walk 1
Agency
Campaign Remembrance Walk
Advertiser Banco Itaú
Brand Banco Itaú
PostedJune 2019
Business Sector Racial/Ethnic/Minority/Disability Awareness
Story 62% of paraguayans tend to ignore their own culture. And the figure is even higher among young people. “Recuerdo de Ypacarai”, the most famous guarania song in the world, turned 70 years old in 2019. Guarania is a musical genre created in Paraguay. This anniversary was an opportunity to reconnect Paraguayans with their culture. “Paseo del Recuerdo” is a musical installation that allows anyone to play the notes of “Recuerdos de Ypacarai”, just by passing the palm of the hand over the keys. This is a permanent installation made by artist Fernando Ambere Feliciangeli donated to the city of San Bernardino, Paraguay. It stands at Ypacarai Lake, the inspiration for the song and the summer capital.
Media Type Print
Chief Creative Director
Executive Director
Producer

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