| Title | Episode 17 - T’es sûr… |
| Agency | Havas Paris |
| Campaign | The ElectRIC saga |
| Advertiser | EDF |
| Brand | EDF |
| Date of First Broadcast/Publication | 2016 / 12 |
| Business Sector | Energy & Water Authorities, Utilities |
| Story | Today, people consume electricity but not the EDF brand.Worse still, when they think about their supplier, it’s only when they have to : paying their bills, taking a meter reading, moving house and their energy contract.So in order to encourage interaction with the brand that is more frequent and more positive, we had to do more than just a campaign about electricity or just a one-shot media campaign.We chose to present EDF in a way that had never seen before: EDF, a service provider that helps you manage your daily electricity needs more effectively. And as we sought to integrate the brand into everyday life and to be closer to people, we chose a familiar format that everyone knows: The TV series.With Eric Judor, a famous comedian and actor in France, we extended the TV series Platane (A kind of French “Curb Your Enthusiasm”) by 17 episodes plus additional content for EDF. |
| Media Type | Television |
| Length | |
| Director | Eric Judor |
| Communications Director | Julien Villeret |
| Director, Brand Management | Catherine Lescure |
| Advertising Manager | Virginie Maillebuau |
| Advertising Manager | Virginie Chambault |
| Advertising Manager | Raphaël de Boishéraud |
| Chief Executive Officer (CEO) | Agathe Bousquet |
| Managing Partner | Aurélien Pernot |
| Account Director | Benjamin Delacroix |
| Account Manager | Marie-France Collet |
| Executive Creative Director | Christophe Coffre |
| Copywriter | Guillaume Blanc |
| Art Director | Florian Roussel |
| Agency TV Producer | Virginie Meldener |
| Producer | Fabienne Meric-Rougier |
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