| Title | Samsonite VS Chicken |
| Agency | Saatchi & Saatchi Brussels |
| Campaign | Samsonite VERSUS The World |
| Advertiser | Samsonite Corp. |
| Brand | Samsonite |
| Posted | February 2014 |
| Business Sector | Luggage & Traveling bags |
| Story | Samsonite VERSUS Chicken reveals how Samsonite meets overwhelming consumer demand for lighter cases that are easy to use and extremely lightweight, a necessity for checked luggage. In this video, a case from the Samsonite Short-Lite™ collection is weighed against a live chicken to judge which is lighter. Easily winning the challenge, the Short-Lite is customised to ensure that you can pack everything you need without tipping the scales. The video uses the chicken to reinforce these merits in a clever and comical way. |
| Media Type | Web Film |
| Length | |
| Account Manager | Jonathan Moerkens |
| Creative Director | Jan Teulingkx |
| Creative Director | Alexander Cha'ban |
| Art Director | Arnold Hovaert |
| Copywriter | Damien Veys |
| Production Company | Caviar |
| Director | Tom Willems |
| Art Buyer | Gaëlle Haesaert |
| Executive Communications Director | Edouard WATTEL |
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