Fred Saldanha
Global Chief Creative Officer, Colgate-Palmolive at VMLY&R
New York, United States
TitleWomen
Agency
Campaign Smiles Always Find a Way
Advertiser Colgate-Palmolive Company
Brand Colgate
Date of First Broadcast/Publication 2021 / 4
Business Sector Oral Hygiene
Tagline Smiles Always Find a Way
Story Since the COVID19 pandemic, face masks became part of our everyday lives. All of a sudden, we got used to living with our smiles behind a piece of cloth. But you don’t need to see a smile to feel it. A smile is more than a facial expression, it’s a way of standing up and dealing with the adversities of life.
Media Type Print
Managing Director
Global Chief Creative Officer
Chief Creative Officer
Creative Director
Creative Director
Art Director
Art Director
Copywriter
Business Director
Account Director
Chief Strategy Officer

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