Swedish Public Radio - "Hoffmaestro feat. Sweden"

Forsman & Bodenfors Göteborg

Forsman & Bodenfors Göteborg Göteborg, Sweden

6676

Title	Hoffmaestro feat. Sweden
Agency	Forsman & Bodenfors Göteborg
Campaign	Hoffmaestro feat. Sweden
Advertiser	Sveriges Radio
Brand	Swedish Public Radio
Posted	February 2012
Business Sector	TV/Radio Programs & Stations
Tagline	donation
Philosophy	Since Musikhjälpen is all about requesting music, we created a song that a lot of people would want to request. Why? Because all these people would actually be in the song. On a website, you could record pieces of a new track by Hoffmaestro (a band very popular among teenagers), just using your computer mic. After two weeks of collecting recordings, we mixed all the sounds together, and released the song on radio and iTunes, for everyone to purchase or request.
Problem	Each year, Swedish Public Radio hosts Musikjälpen. A show that lets you request songs for money, with every penny sent straight to charity. This year, Swedish Radio wanted to activate teenagers the weeks before Musikhjälpen started. And if we at the same time could raise some money, that wouldn’t hurt.
Media Type	Case Study
Account Manager	Nicole van Rooij Ekström
Account Director	Nicole van Rooij Ekström
Account Director	Andreas Engstrand
Copywriter	Marcus Hägglöf
Art Director	Ted Mellström
Designer	Johanna Hofman-Bang
Digital Producer	Peter Gaudiano
Production Company	Rebenga
Music	Hoffmaestro