| Title | Dilemma 1 (Spanish) |
| Agency | Young & Rubicam Group Geneva |
| Campaign | Dilemnas |
| Advertiser | United Nations Refugee Agency |
| Brand | UNHCR |
| Date of First Broadcast/Publication | 2012 / 6 |
| Business Sector | Human Rights |
| Tagline | What would you do? |
| Story | For World Refugee Day, June 20, The United Nations Refugee Agency (UNHCR) has launched a fundraising campaign called “No One Chooses To Be A Refugee”.In these stark (but darkly beautiful) ads, the agency presents the awful choices faced by threatened and displaced people around the world, every day.According to the campaign page, “Every minute eight people leave everything behind to escape war, persecution or terror. If conflict threatened your family, what would you do? Stay and risk your lives? Or try to flee, and risk kidnap, rape or torture? For many refugees the choice is between the horrific or something worse.” |
| Media Type | |
| Creative Director | Bob Heron |
| Art Director | Frédéric Savioz |
| Copywriter | Bob Heron |
| Graphic Designer | Ludovic Rossier |
| Photographer | Cedric Delsaux |
More Work
SEE ALLDilemmas
- BRAND:
- UNHCR
- AGENCY:
- Young & Rubicam Group Geneva
Dilemma 4 (French)
- BRAND:
- UNHCR
- AGENCY:
- Young & Rubicam Group Geneva
Dilemma 3 (Arabic)
- BRAND:
- UNHCR
- AGENCY:
- Young & Rubicam Group Geneva
Dilemma 3
- BRAND:
- UNHCR
- AGENCY:
- Young & Rubicam Group Geneva
Dilemma 2
- BRAND:
- UNHCR
- AGENCY:
- Young & Rubicam Group Geneva
Dilemma 1
- BRAND:
- UNHCR
- AGENCY:
- Young & Rubicam Group Geneva
World Cancer Day 2010
- BRAND:
- UICC
- AGENCY:
- BCW Public Relations