Sophia Wetherell

Sophia Wetherell

Director of Corporate Development at M&C Saatchi
New York, United States

About me

My job sits at the intersection of ideas, information, technology and marketing. With 10 years experience in marketing, on both agency & media owner side, I have tried to build up the core pillars that I believe are crucial to success: creativity, digital, media and marketing.

Positions

Brand Planning Industry Manager
Google
March 2014 - Present (6 years 4 months)
As a digital branding specialist I connect media agencies with the best of Google at each phase of the planning process. My current focus is with the agency Dentsu Aegis, and my aim is to act as a consultant on the wealth of platforms, specialists and tools that can be leveraged for campaigns.

As part of Women@Google I have played a key role in Google's work with WACL; sitting on the Gather event committee for two years, building and running their app, and hosting networking events at Google.
Freeman
Worshipful Company of Haberdashers
July 2011 - Present (9 years)
My work with the livery company entails sitting on the Hall Committee Board to support fundraising activities and manage the London City property. I also work with the company's London schools to mentor and inspire pupils, with a particular focus on girls interested in marketing and technology.
Director of Corporate Development
M&C Saatchi
September 2012 - December 2013 (1 year 3 months)
Business development and operational role: I supported the three founding partners in the launch of the new M&C Saatchi agency in New York.
35 Under 35
Management Today
July 2012 - July 2013 (1 year)
http://www.managementtoday.co.uk/features/1139974/mts-35-women-35/
Marketing Academy Scholar
Marketing Hall of Legends
May 2012 - May 2013 (1 year)
International Development Director
M&C Saatchi
November 2010 - January 2013 (2 years 2 months)
As International Development Director I reported into the Global CEO Moray MacLennan, helping direct and grow the agency's international capabilities and clients.
Account Director
M&C Saatchi
July 2010 - November 2010 (4 months)
RBS & NatWest
'Here for you' and 'Helpful Banking' brand campaigns to address banks' images post financial crisis. Head of Savings, Business and Financial Planning teams.

BeatBullying
'You can speak out now' - Best Charity Communications Campaign at Third Sector Awards.
'Unhappy slap' viral recruitment campaign.
Senior Account Manager
M&C Saatchi
November 2007 - July 2010 (2 years 8 months)
Change4Life - Best Advertising Campaign at Marketing Week Excellence Awards
DEFRA - Best Local Advertising, Campaign Big Awards
RBS
Ladbrokes
Account Executive
M&C Saatchi
September 2006 - November 2007 (1 year 2 months)
NatWest
Ladbrokes
Home Office
Graduate Trainee
Lowe and Partners Worldwide
July 2006 - September 2006 (2 months)
Johnson& Johnson
Innocent

Education

2:1, English Literature MA Hons

2002 - Present (18 years 6 months)

Diploma in Art, Media & Design, Fine art, photography, fashion, sculpture, graphic design

2001 - Present (19 years 6 months)

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