Adam Ferrier

Adam Ferrier

Founder at Thinkerbell
Sydney, Australia
Global Chief Strategy Officer / Partner
2014 - 2017 (3 years)
Mumbrella Agency of the Year - Grand Prix - 2016
Adnews Agency of the Year - Grand Prix 2014
Andews Independent Agency of the Year 2014
Strategic Planner
Sydney, Australia
2001 - 2003 (2 years)
Provided strategic planning services to a range of clients across many categories
Consumer Psychologist
Added Value
1998 - 2001 (3 years)
Market research, brand strategy, and cool hunting (as cringe worthy as it is) for various clients


Masters of Psychology -Clinical

1994 - 1997 (3 years)
Completed my thesis in 'Identifying the underlying constructs of cool people (they'll let you study anything these days!).

Post Grad. Dip. Psychology - Forensic and Clinical

1995 (1 year)
Cult Exiting, Forensic Psychology, Understanding what makes people cool Completed thesis in 'The impact of violent threats on homicide survivors

Bachelor of Arts (Psychology) and Bachelor of Commerce (Marketing)

1989 - 1995 (6 years)
Degree in Psychology, Commerce, Consumer BehaviourGrade2019 Distinguished Alumni Award Other activities: Cavers Club

Other professional activities

s p a c e

2018 - Present (3 years 9 months)
Byron Bay The need to innovate is now greater than ever. In a rapidly changing world, we need to stop, step back, and take a look at what we’re doing and where we’re going in order to make the next giant leap forward. We need to ask ourselves, "How can we create the best future-proofed version of ourselves, of our business, of Australia, and beyond?"​ Welcome to s p a c e. A community of disruptive leaders coming together for three days in Byron Bay to disconnect, collaborate, and create in one of the most inspiring locations on earth. There are no spectators at s p a c e, making the fully immersive experience completely participatory. You may be tasked to take a small patch of perfectly white sand for only a few minutes to share your vision of the future, but your brain and ideas will be active for the full three days. All-inclusive and hosted at one of the world's coolest resorts, s p a c e is a fully immersive offline conference.

Australia’s Nation Brand

2018 - Present (3 years 9 months)
Sydney, Australia Assisting in the development of Australia’s nation brand by sitting in on the Brand Expert Group.

Public Interest Journalism Initiative

Board Director
2018 - Present (3 years 9 months)
PIJI is concerned that public interest journalism is at a crossroads and what this means for our society and democracy.


Board Member
2017 - Present (4 years 9 months)
TRIBE is the world's fastest growing self serve marketplace connecting brands & agencies with social media influencers and content creators.

ODE Management

2015 - Present (6 years 9 months)
Adam is part of the ODE stable of speakers. He speaks on the intersection of consumer psychology, behavioural change, innovation and creativity. Speaking highlights include 4 years in a row at LE Miami, 4 x Cannes Lions, and opening of the 4A's Stratfest in New York, and Nudgestock in the UK. To book Adam email

Marketing Science Ideas Xchange (MSIX)

2013 - Present (8 years 9 months)
Sydney A yearly conference and associated awards show dedicated to marketing sciences.

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