John Gibson
Executive Strategy Director at TBWA\Chiat\Day
Richmond, United States
Title The Best Gillette Razors and Shavers for the Best Men
Agency
Campaign Best Men
Advertiser Procter & Gamble
Brand Gillette
Date of First Broadcast/Publication
Business Sector Razors, Blades
Philosophy With over 100 years at the forefront of shaving and an iconic slogan that is synonymous with the brand’s heritage, Gillette tasked Grey London with creating a new campaign that revitalises the “Best a Man Can Get” tag line while questioning what ‘best’ means to the modern-day man. The campaign celebrates modern male virtues - self-expression, internal and external well-being, comradery, and dependability. “Best Men” aims to reflect Gillette’s relevance to the modern man and demonstrates how Gillette understands what being the ‘best’ means for men in 2018, and how it has evolved since they launched the iconic campaign in 1989. The “Best Men” campaign, which launches on August 17, comprises a TV commercial as well as out of home, print and social media activity in the UK.
Media Type Television
Length
Assistant Brand Manager
Agency Production
Group Business Director
Account Management
Creative Team
Creative Team
Planning Director
Business Director
Production Company
Director
Producer
Editor
Director of Photography (DOP)
Post Producer
Audio Post Production
Music Supervision
Composer
Grading

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