|Title||The Best Gillette Razors and Shavers for the Best Men|
|Advertiser||Procter & Gamble|
|Date of First Broadcast/Publication|
|Business Sector||Razors, Blades|
|Philosophy||With over 100 years at the forefront of shaving and an iconic slogan that is synonymous with the brand’s heritage, Gillette tasked Grey London with creating a new campaign that revitalises the “Best a Man Can Get” tag line while questioning what ‘best’ means to the modern-day man. The campaign celebrates modern male virtues - self-expression, internal and external well-being, comradery, and dependability. “Best Men” aims to reflect Gillette’s relevance to the modern man and demonstrates how Gillette understands what being the ‘best’ means for men in 2018, and how it has evolved since they launched the iconic campaign in 1989. The “Best Men” campaign, which launches on August 17, comprises a TV commercial as well as out of home, print and social media activity in the UK.|
|Assistant Brand Manager||Andrew Grindlay|
|Agency Production||Charlotte Marshall|
|Group Business Director||Mark Rees-Weeden|
|Account Management||Lindsey Cockle|
|Creative Team||Sam Haynes|
|Creative Team||John Gibson|
|Planning Director||John Jones|
|Business Director||Holly Lucas|
|Director of Photography (DOP)||James Blann|
|Post Producer||Kit Lawson|
|Audio Post Production||Zak Kurtha|
|Music Supervision||Wake the Town|
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