Rob Potts
Executive Creative Director at Saatchi & Saatchi
London, United Kingdom
TitleLondoner Macao
Agency
Campaign Londoner Macao
Advertiser Sands Resorts Macao
Brand Sands Resorts Macao
PostedAugust 2019
Business Sector Hotels, Resorts
Story David Beckham together with his assistants, adventure through the streets of London, tagging things that are authentically London that he wants to bring to Macao with him.
Philosophy Utilize the iconic images of London to bring a whole new tourist angle to the Sands Resorts Macao experience.
Problem How to showcase and relay the message that customers can experience London in Macao.
Result David Beckham has taken on many different roles in his life – he is one of the best athletes of his time, a style icon, a multi-talented celebrity and a successful businessman; but at the core of it all, he is a true LONDONER.
Media Type Web Film
Length
More Information
Creative Agency
Chief Creative Officer
Head of Production Shanghai
Head of Production London
Business Director
Creative Team
Creative Team
Creative Team
Creative Team
Actor / Celebrity

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