|Agency||Saatchi & Saatchi Shanghai|
|Advertiser||Sands Resorts Macao|
|Brand||Sands Resorts Macao|
|Business Sector||Hotels, Resorts|
|Story||David Beckham together with his assistants, adventure through the streets of London, tagging things that are authentically London that he wants to bring to Macao with him.|
|Philosophy||Utilize the iconic images of London to bring a whole new tourist angle to the Sands Resorts Macao experience.|
|Problem||How to showcase and relay the message that customers can experience London in Macao.|
|Result||David Beckham has taken on many different roles in his life – he is one of the best athletes of his time, a style icon, a multi-talented celebrity and a successful businessman; but at the core of it all, he is a true LONDONER.|
|Media Type||Web Film|
|Creative Agency||Saatchi & Saatchi Shanghai|
|Chief Creative Officer||Fan Ng|
|Head of Production Shanghai||Ran Yin|
|Head of Production London||Rebecca Williams|
|Business Director||Genevieve Lim|
|Creative Team||Rob Potts|
|Creative Team||Lee Kwee Keak|
|Creative Team||Jeremy Li|
|Creative Team||Felipe Franco|
|Actor / Celebrity||David Beckham|
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