Title | Londoner Macao |
Agency | Saatchi & Saatchi Shanghai |
Campaign | Londoner Macao |
Advertiser | Sands Resorts Macao |
Brand | Sands Resorts Macao |
Posted | August 2019 |
Business Sector | Hotels, Resorts |
Story | David Beckham together with his assistants, adventure through the streets of London, tagging things that are authentically London that he wants to bring to Macao with him. |
Philosophy | Utilize the iconic images of London to bring a whole new tourist angle to the Sands Resorts Macao experience. |
Problem | How to showcase and relay the message that customers can experience London in Macao. |
Result | David Beckham has taken on many different roles in his life – he is one of the best athletes of his time, a style icon, a multi-talented celebrity and a successful businessman; but at the core of it all, he is a true LONDONER. |
Media Type | Web Film |
Length | |
More Information | www.londonermacao.com |
Creative Agency | Saatchi & Saatchi Shanghai |
Chief Creative Officer | Fan Ng |
Head of Production Shanghai | Ran Yin |
Head of Production London | Rebecca Williams |
Business Director | Genevieve Lim |
Creative Team | Rob Potts |
Creative Team | Lee Kwee Keak |
Creative Team | Jeremy Li |
Creative Team | Felipe Franco |
Actor / Celebrity | David Beckham |