Diretor de Atendimento
at
F/Nazca Saatchi & Saatchi Publicidade Ltda.
São Paulo, Brazil
| Title | Pet Shop |
| Agency | F/Nazca Saatchi & Saatchi Publicidade Ltda. |
| Campaign | Pet Shop |
| Advertiser | Cadbury |
| Brand | Trident Fresh |
| Date of First Broadcast/Publication | 2012 / 10 |
| Business Sector | Chocolate, Bars, Candies, Chewing-Gum |
| Story | The film shows a young man patiently waiting for his dog’s grooming session to end. Clearly there could not be a more monotonous moment imaginable. However, as he begins to chew a piece of Trident Fresh he observes a totally new reality: a fun choir of fish inside an aquarium begin performing the classic “Bohemian Rhapsody” by Queen. In an ascending tone, the choir spreads its euphoria throughout the pet shop, and in the final scene we witness the young man joining in the choir. |
| Philosophy | The new campaign for Trident Fresh goes beyond traditional flavour attributes andproposes a fresh mental renewal to its consumers. |
| Media Type | Television |
| Soundtrack | Bohemian Rhapsody |
| Art Director | Theo Rocha |
| Art Director | Rodrigo Castellari |
| Art Director | João Linneu |
| Copywriter | Eduardo Lima |
| Art Supervisor | João Linneu |
| Creative Director | Eduardo Lima |
| Creative Director | Fábio Fernandes |
| Account Supervisor | Marcello Penna |
| Account Supervisor | Saulo Sanchez |
| Account Supervisor | Camila Hamaoui |
| Account Supervisor | Marcela Paiva |
| Account Planner | José Porto |
| Account Planner | Dorian Dack |
| Account Planner | Rafael Camilo |
| Account Planner | Monica Bauer |
| Account Planner | Caio Felipe |
| Production Company | Stink Films |
| Director | Jones+Tino |
| Editor | Jones+Tino |
| Executive Producer | Adriano Costa |
| Producer | Murillo Barskeville |
| Producer | Karin Nantes |
| Director of Photography (DOP) | Andre Faccioli |
| Post Production | Clan VFX |
| Sound | Tentaculo |
| Sound Design Company | Ed Cortes |
| Advertising Manager | Gonzalo Uribe |
| Advertising Manager | Vinicius Germano |
| Advertising Manager | Felipe Pedrolli |
| Advertising Manager | Ana Paula El Beck |
| Music | Queen |
| Singer | Queen |
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