Lyft - "Pronoun Plates 2"

GUT

GUT Miami, United States

4664

This ad is part of the ACT Responsible Collection

Brand: Lyft
Country: United States

Advertiser: Lyft

Title	Pronoun Plates 2
Agency	GUT
Campaign	Pronoun Plates
Advertiser	Lyft
Brand	Lyft
Date of First Broadcast/Publication	2021 / 10
Business Sector	Transport, Travel and Tourism
Philosophy	October 20 is International Pronouns Day. To celebrate, Lyft is launching an awareness campaign in partnership with several LGBTQ+ artists. Each artist created license plates featuring custom art and the artist’s personal pronouns. The “Pronoun Plates'' designs reflect the artists’ relationships with their own pronouns. The campaign includes short films with a few of the artists discussing their designs and telling their own stories.
Media Type	Integrated Media/360 Activation
Founder & Creative Chairman	Anselmo Ramos
Chief Client Officer	Carmen Rodriguez
COO Global Partner	Paulo Fogaça
Global Partner / Executive Creative Director	Ricardo Casal
Global Partner / Executive Creative Director	Juan Peña
Creative Director	Bruno Mazzotti
Creative Director	Dean Paradise
Creative Director	Sam Lemoine
Associate Creative Director	Jose Ramirez
Associate Creative Director	Jeff Schermer
Social Art Director	Charlotte Simons
Social Copywriter	Daphne Lefran
Account Director	Monique Beauchamp Estrella
Management Supervisor	Carolina Foster
Senior Account Executive	Veronica Perez
Project Manager, Account Services	Claire Golden
Head of Production	Renata Neumann
Producer	Solana Froment
Producer	Christina Chin
Group Strategy Director	Pablo Rosas
Senior Planner	Maria Fernanda Perez
Chief Digital Intelligence Officer	Christian Pierre
Head of Art	Guido Fusetti
Sr. Social Project Manager	Kristy Garcia
Creative Manager	Christina Cornejo Ayala
Creative Manager	Junia Parodi
VP, Creative	Karin Onsager-Birch
Client Creative Director	Gianmaria Schonlieb
Client Creative Director	Nancy Strange
Lead Designer	John Tolson
Brand Marketing Manager	Paige Heavin
Director, Brand Marketing	Shelley Ong
Director, Head Of Brand Social Media	Bryna Corcoran
Social Media Manager	Chaia Raibon
Social Media Manager	Steph Ramirez
Marketing Program Manager	Connor Hall
Senior Marketing Program Manager	Kristin Sheff
Producer	Kacey Hart
Production Company	Merge
Director	Ramiro Carranza
Artist	Theo Grimes
Artist	Zipeng Zhu
Artist	Shanée Benjamin
Artist	Mich Miller
Artist	Melita Tirado
Artist	Olivia M Healy
Artist	Bàrbara Alca
Artist	Milo Wren
Artist	Spencer Ashley