| Title | Rebirth after Reading |
| Agency | Cheil China |
| Campaign | Disappearing Ink, Reappearing Forest |
| Advertiser | Friends Of The Earth |
| Brand | Friends Of The Earth |
| Date of First Broadcast/Publication | 2014 / 4 |
| Business Sector | Charities, Foundations, Volunteers |
| Media Type | Television |
| Length | |
| Executive Creative Director | Jacky Lung |
| Creative Director | Shengxiong Chen |
| Copywriter | Wei Xu |
| Copywriter | Tingting Zhang |
| Art Director | Yong Ren |
| Agency Producer | Leona Shang |
| Photographer | Zhong Shi |
| Sound Production | Blast |
More Work
SEE ALLChina Through the Lens - 30,000-Second Gallery
- BRAND:
- Xiaomi
- AGENCY:
- VAVE Studio
Gatsby
- BRAND:
- Penguin Books
- AGENCY:
- Cheil Hong Kong
Dracula
- BRAND:
- Penguin Books
- AGENCY:
- Cheil Hong Kong
Alice
- BRAND:
- Penguin Books
- AGENCY:
- Cheil Hong Kong
Charlie
- BRAND:
- Penguin Books
- AGENCY:
- Cheil Hong Kong
Monkey
- BRAND:
- Penguin Books
- AGENCY:
- Cheil Hong Kong
Rebirth after Reading
- BRAND:
- Friends Of The Earth
- AGENCY:
- Cheil China
Signature Bottle
- BRAND:
- Aershan
- AGENCY:
- Cheil Communications
Little Mermaid
- BRAND:
- Samsung
- AGENCY:
- Cheil China