I’ve been an ad guy for over ten years. But I fell in love with it when i was 5 years old. According to my folks, mealtime, playtime or just about any time came to a standstill when the commercial breaks came on. I was transfixed. And I have been since. With a career that’s spanned over three continents, the best agencies and the most exciting brands, I continue to be smitten to this day. Maybe that’s what drives me so hard to keep on creating. I’ve been fortunate enough to have my work recognized at some of the biggest shows in the business. And I’ve been lucky enough to build and lead teams of some of the most passionate people I’ve ever met. I started out as an Art Director at JWT Mumbai before moving across the Indian Ocean to JWT Melbourne. I worked on brands such as Ford, Kraft, and the Government of Australia. My work for VicRoads and IFAW put JWT under the spotlight making it the most awarded work in the agency. Apart from creating the world’s first social media platform for stories for the Melbourne Writer’s festival, I also led and won several pitches for major accounts. My stint at Melbourne paved the way for me to move to JWT New York where I worked on brands like Kleenex, Smirnoff, Rolex and Nestle. After winning successive pitches for the agency, I was ready for the next leg of my journey. I joined VML New York in 2012. My work for Drink Up saw me taking front and center stage at Cannes where I presented to a packed room. It also earned me a letter of recognition from the First Lady- Michelle Obama. I also worked on and helped win several pitches for the agency. With a short period of time at VML my work has consistently been recognized at the international level year after year and won VML NY its first pride of Cannes lions. My current role as Group Creative Director has me overseeing the global creative mandate for New Balance, Legoland, Lonely Whale and the UN while serving on the Global Creative Council for VML.