Harsh Kapadia

Harsh Kapadia

Executive Creative Director at VMLY&R
New York, United Kingdom

About me

After globe trotting across three continents, Harsh is now the Executive Creative Director for VML London. While he has been an ad guy for over ten years, he fell in love with it when he was 5 years old. According to his folks, mealtime, playtime or just about any time came to a standstill when the commercial breaks came on. He was transfixed. And has been since. With a career that’s spanned over four continents, the best agencies and the most exciting brands, Harsh continues to be smitten to this day. Maybe that’s what drives him so hard to keep on creating. He has been fortunate enough to have his work recognized at some of the biggest shows in the business. And lucky enough to build and lead teams of some of the most passionate people.

Harsh started out as an Art Director at JWT Mumbai before moving across the Indian Ocean to JWT Melbourne. He worked on brands such as Ford, Kraft, and the Government of Australia. His work for VicRoads and IFAW put JWT under the spotlight making it the most awarded work in the agency. Apart from creating the world’s first social media platform for stories for the Melbourne Writers festival, he also led and won several pitches for major accounts.

His stint in Melbourne paved the way for him to move to JWT New York where he worked on brands like Kleenex, Smirnoff, Rolex and Nestle. After winning successive pitches for the agency, it was time for the next leg.

He joined VML New York in 2012. His work for Drink Up saw him taking front and center stage at Cannes where he presented to a packed room. It also earned him a letter of recognition from the First Lady- Michelle Obama. He has also worked on and helped win several pitches for the agency- notable amongst them being New Balance, Legoland and The United Nations. With a short period of time at VML his work has consistently been recognized on the international stage year after year and also winning VML New York its first pride of Cannes lions. In his role as Group Creative Director he oversaw the global creative mandate for New Balance, Legoland and United Nations while serving on the Global Creative Council for VML.

Now as the Executive Creative Director for VML London, Harsh has taken on the challenge to continue to push the creative boundaries in yet another continent. While in London he will be overseeing work for NBA, The International Olympic Committee, Bridgestone, Senofi brands to name a few.

Apart from creating noteworthy work and campaigns over the years, he also has had the privilege of working with some of the most talented minds in the industry. From traditional campaigns to ever expanding digital frontiers, his love for craft and compelling ideas has given him the confidence to keep on creating. His latest work includes an attempt at reinventing the GPS for kids, an innovative idea created for Legoland in partnership with Google and the introduction of a Facebook Live Teleprompter using the platform’s augmented reality tool to tell the stories of civilians in conflict for the United Nations.

Positions

Executive Creative Director
London, United Kingdom
January 2018 - Present (2 years 5 months)
Senior Creative
New York, United States
September 2011 - November 2013 (2 years 2 months)
Art director
Mumbai, India
2003 - 2005 (2 years)

Education

Masters in Communication Design

2006 - 2008 (2 years)

Bachelors in Commerce and Economics

Advanced Diploma in Advertising and Marketing

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