| Title | Sei |
| Agency | J. Walter Thompson Melbourne |
| Campaign | Stop the Slaughter |
| Advertiser | International Fund for Animal Welfare |
| Brand | International Fund for Animal Welfare |
| Posted | July 2011 |
| Business Sector | Animal Rights/Safety/Adoption |
| Tagline | Stop the Slaughter. Help Us at Ifaw.org |
| Philosophy | To research their abundance in the Southern Ocean Whale Sanctuary, 680 whales were murdered last season. Now the Sanctuary is less abundant. Stop the slaughter. Help us at ifaw.org |
| Media Type | |
| Executive Creative Director | Richard Muntz |
| Creative Team | Harsh Kapadia |
| Creative Team | Christopher Andrews |
| Creative Director | Keith Nicolas |
| Account Director | Daniel King |
| Agency Producer | Justine Kubale |
| Agency Producer | Sherry Cheesman |
| Designer | Thomas Puller |
| Designer | Simon Bronson |