Dipesh Mistry
Art Director at Brave
London, United Kingdom
TitleKen
Agency
Campaign Barbie's Rainforest Destruction
Advertiser Greenpeace
Brand Greenpeace
Date of First Broadcast/Publication 2011 / 6
Business Sector Environmental & Ecological Issues
Problem Greenpeace has launched a global campaign calling on the toy industry, most notably Mattel , the world’s largest toy manufacturer and producer of Barbie dolls, to stop packaging their products with pulp made from destroyed rainforest from Indonesia. The campaign features an angry Ken dumping his girlfriend, Barbie, after realising her packaging comes from destroyed rainforest. 
Media Type Television & Cinema
Creative Director
Creative Team
Creative Team

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