Title | Ken |
Agency | Leg |
Campaign | Barbie's Rainforest Destruction |
Advertiser | Greenpeace |
Brand | Greenpeace |
Date of First Broadcast/Publication | 2011 / 6 |
Business Sector | Environmental & Ecological Issues |
Problem | Greenpeace has launched a global campaign calling on the toy industry, most notably Mattel , the world’s largest toy manufacturer and producer of Barbie dolls, to stop packaging their products with pulp made from destroyed rainforest from Indonesia. The campaign features an angry Ken dumping his girlfriend, Barbie, after realising her packaging comes from destroyed rainforest. |
Media Type | Television & Cinema |
Creative Director | Brian Cooper |
Creative Team | Robert Graves-Morris |
Creative Team | Dipesh Mistry |