Shachar Aylon
Associate Creative Director at BBR Saatchi & Saatchi
Ramat Gan, Israel
TitleThe Personal Billboard
Agency
Campaign The Personal Billboard
Advertiser Elite Coffee
Brand Café Namess
Date of First Broadcast/Publication 2012 / 10
Business Sector Coffee, Tea, Chocolate Drinks, Breakfast Drinks
Story In a country where international brands are seen to offer a sense of prestige, people are apprehensive about admitting how much they lone the local coffe brand, Elite Café Namess. In 2012, Elite chose to feature real consumers in their ads, giving them an opportunity to openly profess, in the most public medium, their love for their favorite coffee brand. 1000 billboards were posted nationwide with a different specific outdoor appearing on each one, in a location of their own choosing. 
Media Type Outdoor/Out of Home
Length
Chief Creative Officer
Creative Director
Creative Director
Art Director
Art Director
Copywriter
Copywriter

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