| Title | Switch Off |
| Agency | Leo Burnett Madrid |
| Campaign | Switch Off |
| Advertiser | Procter & Gamble |
| Brand | Bounce |
| Posted | July 2011 |
| Business Sector | Household Products & Maintenance |
| Philosophy | The message had to be simple and direct, so the consumer would understand.Winter is one of the most complicated times for the clothes. Clothes get full of static, which besides being uncomfortable, destroys the fabric of the clothes. We wanted to communicate a simple message, with Bounce your clothes won't have static. |
| Result | People easily recognized the message and had fun with such a simple campaign. |
| Media Type | Packaging, Branding & Design |
| Executive Creative Director | Chacho Puebla |
| Creative Director | Paulo Arêas |
| Creative Director | Francisco Cassis |
| Art Director | Pouline Atencio |
| Copywriter | Roberto Luque |
More Work
SEE ALLTrain of life
- BRAND:
- Purina
- AGENCY:
- Leo Burnett Chicago
Danceable Trailers (Film Case)
- BRAND:
- Chicago Latino Film Festival
- AGENCY:
- LAPIZ Hispanic Marketing
ATM
- BRAND:
- Purple Purse Foundation
- AGENCY:
- LAPIZ Hispanic Marketing
BEEP
- BRAND:
- Purina Dog Chow
- AGENCY:
- LAPIZ Hispanic Marketing
1994-1998
- BRAND:
- Allstate
- AGENCY:
- LAPIZ Hispanic Marketing
1986-1990
- BRAND:
- Allstate
- AGENCY:
- LAPIZ Hispanic Marketing
Envia Mala Suerte
- BRAND:
- Allstate
- AGENCY:
- Leo Burnett Chicago
Moments
- BRAND:
- Dia
- AGENCY:
- Leo Burnett Madrid
Pasajero mutante
- BRAND:
- Fiat
- AGENCY:
- Leo Burnett Madrid