| Title | The Monster-Smart Launch |
| Agency | BBDO Berlin |
| Campaign | The Biggest Car Ever |
| Advertiser | Daimler AG |
| Brand | Smart |
| Posted | June 2015 |
| Business Sector | Cars |
| Philosophy | Shortly before the launch of the new generation of smart cars BBDO Berlin created a web film and an additional prank video claiming that smart is now building the biggest city car ever. |
| Media Type | Case Study |
| Length | |
| Production Company | Bigfish Film Production |
| Chief Creative Officer | Wolfgang Schneider |
| Chief Creative Officer | Jan Harbeck |
| Creative Director | Lukas Liske |
| Creative Director | Daniel Schweinzer |
| Account Manager | Jens Fauth |
| Account Manager | Anne Hohmann |
| Director | Daniel Warwick |
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