Ricardo Toyohama
Creative Director at Circus Grey
Lima, Peru
TitleVIDA MUJER SIRI INGLES
Agency
Campaign Brave Voices
Advertiser Vida Mujer
Brand Vida Mujer
Date of First Broadcast/Publication 2017 / 6
Business Sector Anti-Domestic Violence, Sexual Abuse
Story Violence against women is a serious problem of society, one out of every three women has suffered some kind of abuse throughout their lives. Usually, verbal abuse is the first sign of violence against women. A sort of abuse that few people give the right amount of importance, and even less imagine it could escalate to a more dangerous and damaging situation. Vida Mujer, the NGO that helps and assists any women that suffer any kind of aggression, decided to create a prevention campaign through radio spot. Where the only women in the world that can't defend themselves tell their stories of abuse, hoping to encourage every other woman to speak up and ask for help.
Media Type Radio
Length
Executive Creative Director
Creative Director
Creative Director
Creative Director
Copywriter
Art Director

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