| Title | Overexplain |
| Agency | BBDO New York |
| Campaign | Overexplain |
| Advertiser | Mars, Inc. |
| Brand | Snickers Almond |
| Date of First Broadcast/Publication | 2018 / 4 |
| Business Sector | Candy Bars |
| Story | This film is crafted specifically for viewing within social media feeds (Facebook and Instagram) that present video in a default setting with the sound turned OFF.;Brief Explanation;In this film we see a character introduce the SNICKERS ALMOND bar and continue to provide unnecessary explanation for 90 seconds, in one uninterrupted, stream-of-consciousness monologue. Meanwhile, a series of subtitles tells viewers NOT to listen to our hero, because he’s hungry and he’s just rambling about almonds. At the end, we see the title “You OVEREXPLAIN when you’re hungry” which plays off SNICKERS brand positioning and the simplicity of SNICKERS ALMOND. |
| Media Type | Social Media |
| Length | |
| Group Planning Director | Annemarie Norris |
| Planning Director | Christina Stoddard |
| Senior Communications Planner | Sean Stogner |
| Worldwide Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Executive Creative Director | Peter Kain |
| Executive Creative Director | Gianfranco Arena |
| Executive Agency Producer | Anthony Curti |
| Director of Photography (DOP) | Marc Laliberte Else |
| Editing Company | Arcade Edit |
| Colorization | Company 3 |
| Mixer | Keith Reynaud |
| Music Prod Company | Heard City |
| Group Executive Producer | Amy Wertheimer |
| Agency Account Team | Kirsten Flanik |
| Agency Account Team | Susannah Keller |
| Agency Account Team | Lisa Piliguian |
| Agency Account Team | Tani Corbacho |
| Agency Account Team | Aparna Joshi |
| Agency Account Team | Blake Maraoui |
| Editor | Dave Anderson |
| Copywriter | Larissa Magera |
| Art Director | Tanner Thompson |
| Creative Director | Scott Mahoney |
| Creative Director | Dan Oliva |
| Director | Steve Miller |
| Producer | Carla Tate |
| Producer | Fanny Cruz |
| Executive Producer | David Rolfe |
| Executive Producer | Gregg Carlesimo |
| Executive Producer | Frank Scherma |
| Executive Producer | Cathy Dunn |
| Production Company | Radical Media |
| Digital Artist | Tristen Wake |
| Digital Artist | Tim Masick |
| Director of Photography (DOP) | Eric Schmidt |
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