|Agency||J. Walter Thompson Paris|
|Date of First Broadcast/Publication|
|Business Sector||Institutional/Public Interest/Non-Profit Org.|
|Philosophy|| The french organization AIDES and JWT Paris launches SEXY FINGERS.|
The new AIDES campaign, all about rhythm and technicolor is acting as a decisive argument for an important matter: Rapid HIV testing (results in 20 minutes or less). Full of colors, energy, and originality, the message is simple: one finger is enough to play, but also to get tested for HIV.
The campaign includes a website (www.sexyfingers.org), a clip (www.youtube.com/aides) and of course an Android application to play with (https://market.android.com/details?id=anonymous.aides).
AIDESAIDES was set up in 1984 and was state-approved in 1990. It is the leading HIV/Aids organization in France. Since the beginning, the objective of the organization has been to reach people infected and / or affected by Aids in order to organize themselves and cope with this new disease.
|Interactive Development||We are Anonymous|
|Music, Radio and Sound Design||Flairs|
|Executive Agency Producer||Charlotte Saint-Paul|
|Art Director||Elodie Matyjasik|
|Executive Creative Director||Ghislain de Villoutreys|
I'm a creative director with a decade's experience working with s...
WCRS has promoted creative team Ross Neil and Billy Faithfull to...
Fabrice Delacourt and Olivier Desmettre began their careers at Lo...
Hey, I’m Dan. Or Daniel. Never Danny. When I’m bored, I pass the...
Hermeti started his career at Mother London in 2007 as an intern....
Nick has been in advertising since 1984. He worked at BMP DDB for...
Brad Roseberry is an award-winning writer and Creative Director w...