Music, Radio and Sound Design at J. Walter Thompson Paris
Neuilly-sur-Seine, France
TitleSexy Fingers
Campaign Sexy Fingers
Advertiser Aides
Date of First Broadcast/Publication
Business Sector Institutional/Public Interest/Non-Profit Org.
Tagline Sexy Fingers
Philosophy The french organization AIDES and JWT Paris launches SEXY FINGERS.
The new AIDES campaign, all about rhythm and technicolor is acting as a decisive argument for an important matter: Rapid HIV testing (results in 20 minutes or less). Full of colors, energy, and originality, the message is simple: one finger is enough to play, but also to get tested for HIV.
The campaign includes a website (www.sexyfingers.org), a clip (www.youtube.com/aides) and of course an Android application to play with (https://market.android.com/details?id=anonymous.aides).
AIDESAIDES was set up in 1984 and was state-approved in 1990. It is the leading HIV/Aids organization in France. Since the beginning, the objective of the organization has been to reach people infected and / or affected by Aids in order to organize themselves and cope with this new disease.
Media Type Digital
Soundtrack Flairs
More Information
Interactive Development
Music, Radio and Sound Design
Executive Agency Producer
Art Director
Executive Creative Director

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