Honey Nut Cheerios - "Bring Back The Bees"

Cossette

Cossette Toronto, Canada

10930

Title	Bring Back The Bees
Agency	Cossette
Campaign	Bring Back The Bees
Advertiser	General Mills
Brand	Honey Nut Cheerios
Date of First Broadcast/Publication	2016 / 3
Business Sector	Food
Story	Canada’s bees need help. So Honey Nut Cheerios is calling upon Canadians to help bring them back by raising awareness of unstable bee populations and inspiring Canadians to help support Canada’s bees by planting wildflowers in their communities.
Media Type	Packaging, Branding & Design
Media (Agency side)	Cossette Media
Public Relations Expert	Veritas
Package Design	Hunter Straker
Production House	SammyB Productions
Editorial House	Soda
Transfer and Online	The Vanity
Audio House	RMW
Music Lyricist	Choir! Choir! Choir!
Associate Creative Director	Dhaval Bhatt
Associate Creative Director	Yusong Zhang
Chief Creative Officer	Peter Ignazi
Chief Creative Officer	Carlos Moreno
Producer	Sam Benson
Account Director	Jessica DeSantis
Account Director	Paula Badran
Account Executive	Jennifer Self
Account Executive	Isabelle Morin
Editor	Nicole Lawr
Editor	Gerrit Van Dyke
Retoucher	Trevor Gauthier
Colorist	Andrew Exworth
Interactive Designer	Derek Sharpe
Interactive Designer	Gustavo Oregel
Editor	Michael Medeiros
Editorial House Producer	Mina Jang
Account Director	Wendy Morgado
VP, National Brand Leader	Janis Lindenbergs
Music Search and License	David Hayman
Chief Strategy Officer	Jason Chaney
Director, Strategy	Kevin McHugh