|Title||Turn it Around|
|Campaign||Turn it Around|
|Business Sector||Charities, Foundations, Volunteers|
|Tagline||Sport changes lives.|
|Story||Sported believe in the development of young people by engaging them in sports. They believe sport changes lives. The campaign set out to show how a small change in the context of young people's behaviour, or focus in the energy, could lead to very different life outcomes.|
|Agency Producer||Louisa Moxey|
|Post Production||Nice Biscuits|
|Sound||Clear Cut Sound|
|Creative Director||ALISTAIR ROSS|
|Production Company||ASD Lionheart|
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